Job Description

The Burnette Agency is seeking a Social Media Account Coordinator to work on our client’s social media accounts, measure the data and help with public relations efforts. The Social Media Manager will be responsible for managing the strategy and execution for all social media channels and help to create content for e-newsletters and blogging.

We are looking to establish a positive online presence in an effort to build brand awareness for our clients. This position will work directly under the CEO and work closely with the client. 

RESPONSIBILITIES WILL INCLUDE:

– Manage day-to-day social media strategy and activities for multiple businesses

– Prepare a schedule and post approved content for multiple social networks

– Generate compelling content that will effectively reach target markets

– Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message

– Generate compelling content that will effectively reach target markets

– Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message

– Compose two blog posts per week

– Performing social media audits and sending weekly/monthly reports to clients

– Understand social media data 

– Understand social media advertisements 

– Helping with Public Relations efforts for specified clients 

– Attending meetings with clients to better understand each client’s need on a monthly basis

– Actively networking The Burnette Agency

– Actively researching and prospecting for new opportunities in all market segments

– Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

– Create newsletters for clients

– Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).

– Create and manage promotions and Facebook ad campaigns.

– Creating content calendars for each client

– Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Responding to comments in a timely manner.

– Instagram posting for each client

- Other duties as designed

SKILLS:

– The eagerness to start a growing start-up

– Excellent communication skills, i.e. written and verbal, to develop a wide-range of materials; and the ability to interact effectively with different target demographics

– Digitally savvy and interested in the digital marketing industry and technologies, i.e. latest Pinterest advancement

– Highly organized and prepared

– Ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organizational skills

– Proficiency in Facebook, Twitter, Instagram, Pinterest, LinkedIn, and email marketing

– Maintain an understanding of client business goals and marketing objectives, translating them into digital objectives/strategies

REQUIREMENTS:

– Social Media experience or a desire to learn about Facebook, Twitter, Instagram, LinkedIn, and Pinterest

– Degree in Marketing, Business, PR, or a related field

– Must be capable to meet for Mandatory Monday Meetings

– Proficient on social media platforms: Facebook, Instagram, LinkedIn, Twitter, and Pinterest

– Basic graphic design work and familiarity with Adobe Suite (primarily Photoshop) and or Canva

– Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate

– Enjoys working in a fast paced environment

– Must have access to Internet, computer & mobile phone

– Adherence to tight deadlines

– Extremely detail-oriented, with clear and proven organizational skills

– Demonstrate genuine curiosity and interest in our clients & their business

How To Apply:

If this sounds like the ideal position for you, please send your resume, equipment list, portfolio and social media links to info@theburnetteagency.com. 

All your information will be kept confidential according to EEO guidelines.

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